Arts Lead is designed to address and support artist individuality and brings to light the common interests and challenges visual artists encounter. Now in it's 3rd session, I couldn't be happier to continue offering these tools, resources, and this guided support to you.
Take a peek at what's included!
Arts Lead is a 6 month long professional development program
for visual artists in business designed to help artists sustain and grow their businesses, develop their marketing tools and knowledge, and to propel them forward in their creative work.
There are two main components to the program.
Each of the 6 months of the program has an important theme that's relevant to and necessary in the business of being an artist. Participants receive educational business topics and resources in marketing, technology, and customer service to name a few. You're growing, developing, and connecting themes throughout the entire program.
Customized Development and Support.
During the entire 6 month program, participants are provided a life-line of support created by the personalized, on-on-one, 2-hr long online development sessions held on Zoom each month. Participants can bring their emerging tasks, projects, and issues to the table for problem-solving and guided support. As we all know, a lot can happen in a period of 6 months, so having someone to offer support has been the participating artists' favorite aspect of the program.
It’s not a hustle, it’s a practice.
Accountability and diligence with the materials is important, but participants should not feel overwhelmed and are able to self-navigate how much they partake from the program's open resources.
There's intentional breathing room between each "in-person" session so you can get things done and attend to your business.
The program fee is $650 total for 6 months. There aren't any other fees or associated costs.
Yes. A non-refundable payment is required to secure your registration and then there are options for installment plans for paying the balance.
If you are an actively working visual artist who wants to develop your marketing efforts, perpetuate, sustain, and grow your work, and aim to earn a profit, then Arts Lead is for you.
Arts Lead 2019-2020 Participants:
Arts Lead 2018-2019 Participants:
" I often create my programs and services based on what I want and need as an artist in business. Arts Lead was born from a desire to not only serve my clients and community with education programs and resources, but to follow through and watch those resources being applied, to see their growth and the plans taking shape. Part of my WHY relates to success in business and legitimizing that the arts are integral to society... being part of the action as a first-hand witness, carrying them through the messages, just makes sense to me." Thea Fotiu Howell, The Artist's Concierge
Explore what makes a better, more authentic and recognizable artist brand and the abstract and concrete ways to do so. Getting to know yourself will deepen your relationship with your art-making and your marketing strategies and tactics.
Strengthen how you articulate and elevate your art products and services by improving the ways you observe, write about, and discuss them.
Feed your art business through this often overlooked aspect of running your art business: you. Uncover ways to nurture your spirit while addressing your work/life balance, mindset, and the ways in which you involve yourself within your practice.
You know all those "hats" we wear? Planning and organizing components of your work can help you to do more and work more efficiently on the basic principle that you're not working on everything equally and at all times. Uncover potential cyclical behaviors and seasonal tasks unique to you and manage your business from the inside with intention. (Tied into Wellness topics of month 3).
Using social media, your newly acquired writing sensibilities and greater sense of value and intentions from previous topics, we'll tackle ways to diversify revenue and stimulate sales. It will get you ready for the month of November, but also set you up for future success in all you do.
Practical tips for reducing costs and managing revenue and expenditures and helping you to sustain your work from a financial perspective. This topic is customized with each participant to address their individual needs and questions.