Arts Lead in 2021

Let's use your brand and resources at-hand to grow your audience!

We'll cover  information on contact lists, cultivating relationships, generating and managing reviews, making connections and introductions on social media, networking, customer appreciation, and customer service.  Nurturing the resource of people  is key to a successful, sustainable business.  Artists and creatives have an opportunity to shine here!   

Learn important techniques for writing engaging email marketing campaigns and promotions that stand out and accomplish something specific and purposeful. Yield great results with some practical know-how! You'll learn skills related to email marketing PLUS determine a plan for the frequency of your emails, learn more about metrics, and how to write a great call to action.   

From the type of products and services you create to pricing and packaging, we'll take an in-depth look at how your offerings fit into your overall brand. You'll enhance and strengthen the art you make, how you package or present it, and what you do to promote it. 

What you create is a direct reflection of your intentions and desires in your expression and your authenticity.  You'll feel encouraged to create the art that you want to make, not only what you think is marketable. 

There are 5 repeatable actions every artist needs to do in their business, regardless of their medium, plans and goals, or skill sets. A healthy, holistic, and sustainable artist practice relies on these actions done perpetually, with ease of authenticity, and with purpose. Yielding both long-term and shorter-term/immediate results, these actions can be done daily/weekly/monthly. 

Early on in the program, you'll learn what these 5 actions are, how to adjust them to your needs and brand, and then will practice them throughout Arts Lead as they become habitual. Thea will be on-hand to help you navigate this part of your practice. 

It's a topic all on its own..... and for good reason! Learn how social media conversations can and do grow your business and the power and role of visual literacy across your brand. Discover what kinds of unique things can you achieve on social media- from video messages to campaigns and sales events, and how to invite and participate in customer interaction.  Learn some of the points of interaction that matter to your social media development and contribute to that engagement, along with recurring tasks to complete regularly on the platforms. 

Along the course of the program you'll work with Thea to craft small-scale, yet powerful strategies meant to yield results for your business. These Mini Strategies will include tactical plans (your actionable items) and what to measure and Thea will help guide you through them and check in on your progress with you along the way. By the end of the course of Arts Lead, you'll have implemented some or all of the steps of these Mini Strategies and be en route to achieving your overall plans and goals.  

The 2021 Arts Lead Participant Fee is $975. There are no other fees or costs associated with the program. 

There are no refunds, cancellations accepted after registration. No transfer of registration is permitted. 

*  Early Registration Discount: $925 if registering by December 31, 2020

3 Part Payment Plans Available- contact Thea  

By registering for this program and making payment, you acknowledge that you have read all the pertinent information about how the program is conducted and the information in the "Things to Know" section. 

Participants will be permitted a total of 2 rescheduled, make-up sessions of their 1:1 during the entire course of the program.  
Missed group sessions, special presentations, or other services or components of the program will not be rescheduled or refunded if participant cannot attend. 

The 2021 Program Runs February 1, 2021- November 30, 2021. 

After registering, you'll receive a confirmation email welcoming you to the program and your name will be added to the online participant list! 

Official program content and instructions will be sent to you in January of 2021.