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A Welcome from Thea

Arts Lead is designed to address and support artist individuality and brings to light the common interests and challenges visual artists encounter. Now in it's 3rd session, I couldn't be happier to continue offering these tools, resources, and this guided support to you.  

Take a peek at what's included!


Cheers, Thea 

What do Arts Lead participants receive?

  • NEW for 2020-2021! An introductory "get to know you" pre-program welcome phone call in June-July 


  • NEW for 2020-2021! An introductory pre-program kick-off meeting and special presentation in June-July to meet other participants


  • NEW for 2020-2021! A hands-on workshop for participants conducted by Thea Howell and held at the North Carolina Museum of Art on the topic of talking and writing about your art


  • Five (5), In-Person Development Session (1:1 in-person with Thea for 2 hours, once per month. Total: 10 hours) 


  • Five (5) Group Phone Sessions featuring in-depth professional development topics (Total: 5 hours. 1 hour each, 1 per month)


  • Three (3) In-Person Group Sessions with program participants. (Total: 6 hours). 


  • Regular email sends including development topics, resources, and tasks


  • (Client Spotlight) feature on The Artist's Concierge social media pages 


  • A $100 credit toward any service of your choice by The Artist’s Concierge


  • Special rate website service for website projects contracted during the program term. For Arts Lead 2020-2021, Online Store Plans are 


  • (VIP) Reduced registration ticket fees to select professional development programs hosted by Thea Fotiu Howell, The Artist’s Concierge 

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Why create Arts Lead?

" I often create my programs and services based on what I want and need as an artist in business. Arts Lead was born from a desire to not only serve my clients and community with education programs and resources, but to follow through and watch those resources being applied, to see their growth and the plans taking shape. Part of my WHY relates to success in business and legitimizing that the arts are integral to society... being part of the action as a first-hand witness, carrying them through the messages, just makes sense to me."   Thea Fotiu Howell, The Artist's Concierge

Month 1: BRANDING FOR ARTISTS

Month 2: WRITING & TALKING ABOUT YOUR ART

Month 2: WRITING & TALKING ABOUT YOUR ART

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Explore what makes a better, more authentic and recognizable artist brand and the abstract and concrete ways to do so. Getting to know yourself will deepen your relationship with your art-making and your marketing strategies and tactics. 

Month 2: WRITING & TALKING ABOUT YOUR ART

Month 2: WRITING & TALKING ABOUT YOUR ART

Month 2: WRITING & TALKING ABOUT YOUR ART

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Strengthen how you articulate and elevate your art products and services by improving the ways you observe, write about, and discuss them. 

Month 3: ARTIST WELLNESS

Month 2: WRITING & TALKING ABOUT YOUR ART

Month 4: CYCLES & SCHEDULES

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Feed your art business through this often overlooked aspect of running your art business: you. Uncover ways to nurture your spirit while addressing your work/life balance, mindset, and the ways in which you involve yourself within your practice.

Month 4: CYCLES & SCHEDULES

Month 6: FINANCES & BUDGETING

Month 4: CYCLES & SCHEDULES

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You know all those "hats" we wear? Planning and organizing components of your work can help you to do more and work more efficiently on the basic principle that you're not working on everything equally and at all times. Uncover potential cyclical behaviors and seasonal tasks unique to you and manage your business from the inside with intention. (Tied into Wellness topics of month 3). 

Month 5: STIMULATING SALES

Month 6: FINANCES & BUDGETING

Month 6: FINANCES & BUDGETING

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Using social media, your newly acquired writing sensibilities and greater sense of value and intentions from previous topics, we'll tackle ways to diversify revenue and stimulate sales. It will get you ready for the month of November, but also set you up for future success in all you do. 

Month 6: FINANCES & BUDGETING

Month 6: FINANCES & BUDGETING

Month 6: FINANCES & BUDGETING

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Practical tips for reducing costs and managing revenue and expenditures and helping you to sustain your work from a financial perspective. This topic is customized with each participant to address their individual needs and questions.