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Get Ready for Arts Lead 2022

If you missed registering for Arts Lead 2021, have no fear... you can catch the next one! Early Registration for Arts Lead 2022 opens this July! And you can get on the interested artist list for this popular program now!  

Just send me a message!
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Welcome from Thea

Arts Lead is an online, professional development program for visual artists. This unique program centers around monthly, one-on-one sessions with Thea Howell that guide and nurture your art business. Arts Lead 2022 will mark the 4th year of this popular program! Read below for more!


Cheers, Thea 

ARTS LEAD

The Arts Lead Format

Monthly, One-on-One Sessions

At the heart of Arts Lead is the 1:1 sessions with Thea. The guided coaching, industry specific resources, and individualized attention make the program very special.  Thea gets to know you and your art, helping you make important discoveries and connections in and about your work and your business role. She helps her clients progress in a supportive, nurturing, and structured manner. Together, you'll craft work plans, invent strategies, explore new ideas, problem solve, and manage tasks. 


How:  You'll signup monthly for a 1 hour session via an open calendar released each month. Your private, monthly session is held via Zoom. NEW in 2021:  Add on a second session for a reduced rate of $25 per hour anytime you need extra time.  

(A 50% discount on consultation fees!) 


Find out why so many artists LOVE Arts Lead! 

READ PARTICIPANT REVIEWS

Monthly, Group Sessions

Each month you'll join other Arts Lead participants, (visual artists like you), in an online Group Session to explore new and important skill-based topics presented by Thea as the monthly theme. The group shares ideas and resources on the topics  in a structured and supportive way.  Many participants come to share with one another outside of the program meetings! It's a treasured aspect of the program, with many participants building lasting relationships.   


How: You'll signup monthly for a 1 hour group session via a choice of group session dates and participate in the group session via Zoom. 

Special Online Presentations

In addition to the topics presented throughout the program, Arts Lead includes special presentations at relevant times during the program. You'll hear from guest speakers who share their wisdom first-hand, as well as content curated by  Thea from industry experts. 


Experience a variety of interesting and diverse topics especially designed for visual artists that you can apply in your work!   

VIP: Free and Reduced Program Registration

As an Arts Lead participant, you get a VIP  seat for Thea's online (and in-person when available) select lecture and workshop presentations. You'll receive a combination of FREE and REDUCED registration along with advance notice of select presentations during the entire 10 month period!  

Monthly Emailed Resources

During each month of Arts Lead, you'll have fun reading and applying the information emailed monthly to all participants. It's industry related, relevant, instructive, fun, and jam-packed with useful and practical information! 

Explore the To-Do lists, Things to Consider, resource links, PDF guides, and videos... to name a few of the components. 

You can absorb the information at your own pace, feeling inspired to apply it to your own practice, and discussing it deeper in your sessions. The content of each monthly email is reviewed with you during the monthly Group Zooms and the One-On-One Presentations. 

Reduced Fees on Services

Once you're in Arts Lead, the opportunity to  grow your skills, enhance your resources, and develop your marketing tools begins! And... it doesn't stop there! 


You'll receive 10% off any service such as: 


  • content writing
  • website design services (portfolio and e-commerce sites)
  • social media writing, 
  • writing email marketing campaigns 
  • consultation services


 It's just one  of many ways that Arts Lead encourages practice of the information.  

"It’s very assuring to know that if I have an emerging issue I can bring them to you and you can assist me with a response or how to manage it."  - Denise Hughes, Arts Lead Participant 2020-21, and 2019-20

Some of the marketing topics......

Cultivating Relationships

Cultivating Relationships

Cultivating Relationships

Let's use your brand and resources at-hand to grow your audience!


We'll cover  information on contact lists, cultivating relationships, generating and managing reviews, making connections and introductions on social media, networking, customer appreciation, and customer service.  Nurturing the resource of people  is key to a successful, sustainable business.  Artists and creatives have an opportunity to shine here!   

Power Writing Campaigns

Cultivating Relationships

Cultivating Relationships

Learn important techniques for writing engaging email marketing campaigns and promotions that stand out and accomplish something specific and purposeful. Yield great results with some practical know-how! You'll learn skills related to email marketing PLUS determine a plan for the frequency of your emails, learn more about metrics, and how to write a great call to action.   

Product Design

Cultivating Relationships

5 Actions Every Artist Needs to Do

From the type of products and services you create to pricing and packaging, we'll take an in-depth look at how your offerings fit into your overall brand. You'll enhance and strengthen the art you make, how you package or present it, and what you do to promote it. 

What you create is a direct reflection of your intentions and desires in your expression and your authenticity.  You'll feel encouraged to create the art that you want to make, not only what you think is marketable. 

5 Actions Every Artist Needs to Do

5 Actions Every Artist Needs to Do

5 Actions Every Artist Needs to Do

There are 5 repeatable actions every artist needs to do in their business, regardless of their medium, plans and goals, or skill sets. A healthy, holistic, and sustainable artist practice relies on these actions done perpetually, with ease of authenticity, and with purpose. Yielding both long-term and shorter-term/immediate results, these actions can be done daily/weekly/monthly. 


Early on in the program, you'll learn what these 5 actions are, how to adjust them to your needs and brand, and then will practice them throughout Arts Lead as they become habitual. Thea will be on-hand to help you navigate this part of your practice. 

Social Media

5 Actions Every Artist Needs to Do

The Mini Strategy

It's a topic all on its own..... and for good reason! Learn how social media conversations can and do grow your business and the power and role of visual literacy across your brand. Discover what kinds of unique things can you achieve on social media- from video messages to campaigns and sales events, and how to invite and participate in customer interaction.  Learn some of the points of interaction that matter to your social media development and contribute to that engagement, along with recurring tasks to complete regularly on the platforms. 

The Mini Strategy

5 Actions Every Artist Needs to Do

The Mini Strategy

Along the course of the program you'll work with Thea to craft small-scale, yet powerful strategies meant to yield results for your business. These Mini Strategies will include tactical plans (your actionable items) and what to measure and Thea will help guide you through them and check in on your progress with you along the way. By the end of the course of Arts Lead, you'll have implemented some or all of the steps of these Mini Strategies and be en route to achieving your overall plans and goals.  

"While Thea shares tools and experiences to help with your creative business, she does not take a "one size fits all" approach. Rather, she spends time early in the program getting to know you, your work, and your goals, customizing her collaboration with you for the remainder of your time together."  - Bill Palimieri - Guy

Arts Lead Participant List

Arts Lead 2021 Participants

Heather Eck


Kevin Peddicord


Christine Holton


Denise Hughes


Nathan Bullock


Murphy Ayala


Luz Frye


Tera Balog


Sabrina Marion


George Bason III

Arts Lead 2020-2021: 

 

Denise Hughes

Dawn Marie Rozzo

Heather Eck

Molly Chopin

Kevin Peddicord

Liza Sayre

Murphy Ayala

Deborah Younglao

Marriott Sheldon


Arts Lead 2019-2020 Participants: 


Murphy Trogdon Ayala

Denise Hughes

Janet Link

Kevin Peddicord

Lou Horton

Molly Chopin

Elaine O' Neil


Arts Lead 2018-2019 Participants: 

Lou Horton

Murphy Trogdon Ayala

Marcia Streithorst

Bill Palmieri Guy

Maureen Seltzer

Molly Chopin

Janet Link

Linda Starr 

Denise Hughes

Myra Jean-Smith

Alannah Bevans

Read the Client Reviews
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Why create Arts Lead?

" I often create my programs and services based on what I want and need as an artist in business. Arts Lead was born from a desire to not only serve my clients and community with education programs and resources, but to follow through and watch those resources being applied, to see their growth and the plans taking shape. Part of my WHY relates to success in business and legitimizing that the arts are integral to society... being part of the action as a first-hand witness, carrying clients through the messages, just makes perfect sense to me."   Thea Fotiu Howell, The Artist's Concierge

Read the Client Reviews

Copyright © 2018 Thea Fotiu Howell, The Artist's Concierge - All Rights Reserved. Designed by Thea Fotiu Howell 

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