Welcome to Arts Lead 2024
Arts Lead is a unique, online program that places emphasis on the individual artist and placing their strengths at the forefront of their decision-making in their marketing.
I teach and practice the art of forming authentic artist brands, with the goal of helping you to
Become Fearless and Fluent in Marketing.
My aim, and the whole design of Arts Lead, is that you first understand what marketing is and what it means for you as an artist, and I work to connect that to your own intimate awareness of your strengths, abilities, and current resources.
I help you learn how to leverage these so that you can build on them intentionally, creating a practice you are comfortable with and also one that is rewarding and sustainable for you.
Interested? Read on.............
As an emerging artist and new entrepreneur, Arts Lead has become a guiding force for approaching my work, running my business, and taking care of myself as a creative person."
Heather Eck, multi-year past participant of Arts Lead
A Q&A with artist Denise Hughes
Q: What do you get the most out of in Arts Lead 2019-2020?
"A new approach, how to be more efficient in marketing my self, how to hone in on certain projects and what to let go."
Q: What aspects of marketing did you learn in Arts Lead 2019-2020?
"How to improve my social media, how to gain more followers, how to step out of the box and promote myself."
Q: What’s been of benefit to you from the group?
"Have enjoyed meeting the other artists and getting to know how they work and how they use different aspects of marketing; it’s just a learning process, I’ve been able to learn a lot from you and them."
Q: How did it feel to know that you have my support for a 6 month period?
"It’s very assuring to know that if I have an emerging issue I can bring them to you and you can assist me with a response or how to manage it."
Website Client and recurring Arts Lead Participant : 2018-2019, 2019-2020, 2021, and Arts Lead Planner 2022
"While Thea shares tools and experiences to help with your creative business, she does not take a "one size fits all" approach. Rather, she spends time early in the program getting to know you, your work, and your goals, customizing her collaboration with you for the remainder of your time together.
Bill Palmieri-Guy, photographer
Registration
Program Requirements
There are currently no formal review or screening processes or pre-requisites in place to join Arts Lead, other than being a Visual Artist working in any medium. Participants are asked to pose the following questions to themselves. Those who answer "yes" to all questions are considered ready for Arts Lead.
1. Are you a visual artist working in a 2D or 3D medium?
2. Do you regard your art-making as a business? (even if you're not making the sales you hope for?)
3. Are you actively in pursuit of making your art-making your primary income and/or a high functioning and revenue-producing business?
4. Are you familiar and comfortable with using the following or willing to learn: Google Drive (and document sharing such as Word, Sheets, Calendar, and Forms?) and Zoom video conference?
5. Are you willing to exercise patience and trust to both hear others during the sharing segments of the program and comfortable sharing with other peers in the video presentations?
6. Are you able to dedicate time to participate in the program without known conflicts and to avoid other activities that may conflict with the program schedule after registering? Are you able to be self-sufficient and prompt in booking and managing the scheduling of your own sessions?
7. Do you have access to a stable Wifi connection and a stationary computer or mobile device to join the presentations and to do so alone and a quiet spot without noise or visual distractions?
Registration Details
Arts Lead 2024 runs August 15 - through November 8, 2024
Early Registration (through July 19): $355
Registration after after July 19: $395
The program accepts up to 15 visual artists. All registration is non-refundable and non-transferrable.