Arts Lead is an online, professional development program for visual artists. This unique program centers around monthly, one-on-one sessions with Thea Howell that guide and nurture your art business. Now in the third year, the program runs February 1-November 30, 2021. Read below for more!
At the heart of Arts Lead is the 1:1 sessions with Thea. The guided coaching, industry specific resources, and individualized attention make the program very special. Thea gets to know you and your art, helping you make important discoveries and connections in and about your work and your business role. She helps her clients progress in a supportive, nurturing, and structured manner. Together, you'll craft work plans, invent strategies, explore new ideas, problem solve, and manage tasks.
How: You'll signup monthly for a 1 hour session via an open calendar released each month. Your private, monthly session is held via Zoom. NEW in 2021: Add on a second session for a reduced rate of $25 per hour anytime you need extra time.
(A 50% discount on consultation fees!)
Find out why so many artists
have loved Arts Lead!
Each month you'll join other Arts Lead participants, (visual artists like you), in an online Group Session to explore new and important skill-based topics presented by Thea as the monthly theme. The group shares ideas and resources on the topics in a structured and supportive way. Many participants come to share with one another outside of the program meetings! It's a treasured aspect of the program, with many participants building lasting relationships.
How: You'll signup monthly for a 1 hour group session via a choice of group session dates and participate in the group session via Zoom.
In addition to the topics presented throughout the program, Arts Lead includes special presentations at relevant times during the program. You'll hear from guest speakers who share their wisdom first-hand, as well as content curated by Thea from industry experts.
Experience a variety of interesting and diverse topics especially designed for visual artists that you can apply in your work!
As an Arts Lead participant, you get a VIP seat for Thea's online (and in-person when available) select lecture and workshop presentations. You'll receive a combination of FREE and REDUCED registration along with advance notice of select presentations during the entire 10 month period!
During each month of Arts Lead, you'll have fun reading and applying the information emailed monthly to all participants. It's industry related, relevant, instructive, fun, and jam-packed with useful and practical information!
Explore the To-Do lists, Things to Consider, resource links, PDF guides, and videos... to name a few of the components.
You can absorb the information at your own pace, feeling inspired to apply it to your own practice, and discussing it deeper in your sessions. The content of each monthly email is reviewed with you during the monthly Group Zooms and the One-On-One Presentations.
Once you're in Arts Lead, the opportunity to grow your skills, enhance your resources, and develop your marketing tools begins! And... it doesn't stop there!
You'll receive 10% off any service such as:
It's just one of many ways that Arts Lead encourages practice of the information.
"It’s very assuring to know that if I have an emerging issue I can bring them to you and you can assist me with a response or how to manage it." - Denise Hughes, Arts Lead Participant 2020-21, and 2019-20
Let's use your brand and resources at-hand to grow your audience!
We'll cover information on contact lists, cultivating relationships, generating and managing reviews, making connections and introductions on social media, networking, customer appreciation, and customer service. Nurturing the resource of people is key to a successful, sustainable business. Artists and creatives have an opportunity to shine here!
Learn important techniques for writing engaging email marketing campaigns and promotions that stand out and accomplish something specific and purposeful. Yield great results with some practical know-how! You'll learn skills related to email marketing PLUS determine a plan for the frequency of your emails, learn more about metrics, and how to write a great call to action.
From the type of products and services you create to pricing and packaging, we'll take an in-depth look at how your offerings fit into your overall brand. You'll enhance and strengthen the art you make, how you package or present it, and what you do to promote it.
What you create is a direct reflection of your intentions and desires in your expression and your authenticity. You'll feel encouraged to create the art that you want to make, not only what you think is marketable.
There are 5 repeatable actions every artist needs to do in their business, regardless of their medium, plans and goals, or skill sets. A healthy, holistic, and sustainable artist practice relies on these actions done perpetually, with ease of authenticity, and with purpose. Yielding both long-term and shorter-term/immediate results, these actions can be done daily/weekly/monthly.
Early on in the program, you'll learn what these 5 actions are, how to adjust them to your needs and brand, and then will practice them throughout Arts Lead as they become habitual. Thea will be on-hand to help you navigate this part of your practice.
It's a topic all on its own..... and for good reason! Learn how social media conversations can and do grow your business and the power and role of visual literacy across your brand. Discover what kinds of unique things can you achieve on social media- from video messages to campaigns and sales events, and how to invite and participate in customer interaction. Learn some of the points of interaction that matter to your social media development and contribute to that engagement, along with recurring tasks to complete regularly on the platforms.
Along the course of the program you'll work with Thea to craft small-scale, yet powerful strategies meant to yield results for your business. These Mini Strategies will include tactical plans (your actionable items) and what to measure and Thea will help guide you through them and check in on your progress with you along the way. By the end of the course of Arts Lead, you'll have implemented some or all of the steps of these Mini Strategies and be en route to achieving your overall plans and goals.
"While Thea shares tools and experiences to help with your creative business, she does not take a "one size fits all" approach. Rather, she spends time early in the program getting to know you, your work, and your goals, customizing her collaboration with you for the remainder of your time together." - Bill Palimieri - Guy
The 2021 Arts Lead Participant Fee is $975. There are no other fees or costs associated with the program.
There are no refunds, cancellations accepted after registration. No transfer of registration is permitted.
* Early Registration Discount: $925 if registering by December 31, 2020
3 Part Payment Plans Available- contact Thea
By registering for this program and making payment, you acknowledge that you have read all the pertinent information about how the program is conducted and the information in the "Things to Know" section.
Participants will be permitted a total of 2 rescheduled, make-up sessions of their 1:1 during the entire course of the program.
Missed group sessions, special presentations, or other services or components of the program will not be rescheduled or refunded if participant cannot attend.
The 2021 Program Runs February 1, 2021- November 30, 2021.
After registering, you'll receive a confirmation email welcoming you to the program and your name will be added to the online participant list!
Official program content and instructions will be sent to you in January of 2021.
Arts Lead 2021:
join and have your name added to the list!.......
Arts Lead 2020-2021:
Arts Lead 2019-2020 Participants:
Arts Lead 2018-2019 Participants:
" I often create my programs and services based on what I want and need as an artist in business. Arts Lead was born from a desire to not only serve my clients and community with education programs and resources, but to follow through and watch those resources being applied, to see their growth and the plans taking shape. Part of my WHY relates to success in business and legitimizing that the arts are integral to society... being part of the action as a first-hand witness, carrying clients through the messages, just makes perfect sense to me." Thea Fotiu Howell, The Artist's Concierge