Designing Better Businesses for Artists & Creatives

Designing Better Businesses for Artists & Creatives

Designing Better Businesses for Artists & CreativesDesigning Better Businesses for Artists & CreativesDesigning Better Businesses for Artists & Creatives
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Visual Literacy

We all take pics. For many of us, it's our "go to" marketing practice. Here's some curated info that explores visual literacy and offers tips for building your business through images, aligning your products with visuals, and strengthening your photography practice. Enjoy, - Thea 

What is Visual Literacy?

Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text.

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Visual Marketing: Fact, Not Fiction

Making a statement with your creative products and services is typically, and most reliably, accomplished through images. But are your images the best that they can be? Are you doing a little extra to make your photos have that "wow" factor?  Take a sec to read some uber-essential facts about visual marketing. 

A Free Copy of Visual Literacy: What's in the Frame?

Here is a closer look into visual literacy that includes some do's and don'ts. 

Visual Literacy_Whats in the Frame_2019_by Thea Fotiu Howell (pdf)

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