New Participants

"I knew I had met Thea for a reason. The first time we spoke, she immediately put me at ease. Initially, we worked together on creating my new website. Still, it was shortly thereafter that I joined her Arts Lead Program. As an emerging artist and new entrepreneur, this program has become a guiding force for approaching my work, running my business, and taking care of myself as a creative person. Thea's method isn't one size fits all. Each artist in the program is uniquely different, and she takes the time to get to know every person & their art on a devoted level.

I implicitly trust Thea's opinion and perspective, and I take her feedback to heart. Thea has helped me establish confidence as a newer artist, but not only that, she's helped me build a brand for my thriving art business and helped to cultivate my creativity. Thea brings inspiring insights, a keen perspective on what it means to be authentic, and encourages us to create the work we want to make. I am so grateful to have met her and met the community of artists who participate in Arts Lead. We all bring a unique perspective, and we all openly share ideas, best practices, and more. It's been one of the best investments I've made as a new business owner. "

- Heather Eck, recurring Arts Lead participant (Arts Lead 2020-2021, Arts Lead 2021)

Arts Lead has 3 themed lesson sets, experienced in this order:

Your Archetypes and Bio Narratives in Branding: 3, on-on-one sessions

Get to know your archetype and its important purpose and role in your artist brand. It's the first step, and often overlooked, for finding comfort and intelligence about your work and a confidence in your expression for the long journey. You'll understand your brand language and ways to improve how you communicate about your work in the most authentic ways possible. This knowledge and awakening even has the power to influence the art you make and the services you provide.

Social Media: 3, one-on-one sessions

Through careful evaluation and critique of your marketing and promotional content, you'll become a more creative engineer of your social media presence. You'll learn the components of the technology behind the platforms you use, the role of visual literacy and narrative, and the mechanics of writing content with intention to yield more favorable results.

Sales Channels and Revenue Streams: 3, one-on-one sessions

Put your newly improved brand, social media skills, and marketing know-how to good use by developing your sales channels and organizing your revenue streams. You'll get an in-depth look into the actions that position you for sales and uncover opportunities that visual artists have to generate revenue. Put it all together in a way that makes sense and is effective for you.

The program will also address planning strategies and setting a revenue goal for 2023, with option to join the next Arts Lead Planner program in 2023.

Arts Lead 2022 participants experience:

9, one-on-one customized consultation sessions (for a total of 12 session hours)

3 group sessions with other participants via Zoom

pre-recorded video content and PDF guides on a range of topics designed for the visual artist in business

support with emerging questions and micro-consulting needs via email during the program

10% off any service with The Artist's Concierge which may include websites, content writing, and additional consultation sessions during the course of the program

Arts Lead 2022 takes place January 3-October 28, 2022

The program is 100% online using Zoom. Participants can choose their sessions at a time that is flexible with their schedules and can independently book their sessions. Not able to make a month? Flex scheduling allows you to take sessions breaks while maintaining a continuum with a work-life-learning balance.

The program cost is $950 per artist and includes all consultation services and materials. All registration payments and program fees are non-refundable, non-transferrable.

Arts Lead 2022 takes place January 3-October 28, 2022

Early Registration begins September 23, 2021.

Registration extended through November 27, 2021.

* Dates below may be adjusted for registration deadline extension.

* Payment plans are available:

Option 1: Early Registration

Register with $100 by September 30, 2021 and the balance is due in 2 payments of $425 each due on or before October 30, 2021 and on or before November 28, 2021.

Option 2: Two Payments

Make 2 payments of $475 each due on or before October 30, 2021 and on or before November 28, 2021

Option 3: Pay in Full

Make payment in full on or before October 8, 2021 and receive $95 off your registration

* All payments are made by Paypal invoice. A 1% late fee is applied to the installment amount due for payments that are 30 days past due.

Learn More

Ready to leap forward?

Contact Thea to register

"It got me thinking about a lot things that I didn’t know existed and didn’t really think about— especially about things like my archetype. They are things that I always tried to cobble together for myself. I really think that making the investment in it made it an accountability for myself. One of the things I really appreciate about the way that you handle it is the amount of flexibility in the way that you approached it- that you let me drive what the goals were."

Janet Link, Arts Lead 2019-2020 participant

Registration for Arts Lead 2022 is now open!

The individual artist and their needs has always been the center of Arts Lead... and it shows

The 3, themed lesson sets are designed for visual artists

Arts Lead has 3 themed lesson sets, experienced in this order:

So many benefits....

Register Early

Learn More

Arts Lead 2021 Participants