Designing Better Businesses for Artists & Creatives

My "Why"

"I want creatives to experience, through their comfort and their success in business, that their work contributes to the well being of society."     - Thea Howell 

What's an "artist's concierge?"

Good questions deserve thoughtful responses. 

After decades of working as an artist, managing artists, and serving the arts community, I've designed my own destiny, so to speak. I've created the methods of doing what I love and a way of finding the most reward in my life: I support creativity in a way that is sustainable, engaging, and purposeful. Business, a.k.a. making money, is one way that artists can be supported and, because of my life's experiences and knowledge, that's the method of supporting artists that I have chosen. I love every minute of it. I am proof, through both my continued struggles and successes, that this is all possible.   

Much like the desk in a hotel or a public center, I'm the concierge with answers to your questions, (or the one who has a way to find them.) I'm not a typical career advisor or a "coach," although I do always cheer you on from the sidelines or the front line. I don't critique your artwork or creative product, although when it comes to marketing your product I can and do offer advice and feedback.  

What I offer are educational resources, professional services, and marketing programs designed to help creative entrepreneurs like you to complete tasks, establish important business tools, and design their business practice, all so that you can live a good, big life as a creative doing what you love, too. 




Partners & Memberships



Thea Fotiu Howell is thinking like an artist because she is one. She has thrived at the intersection of art + business for more than 20 years with tenacity, coffee, a gregarious spirit, and a whole lot of networking. A self-named lifelong learner, her roles in professional arts development and as an arts educator helps her to serve up powerful tools and practices for her clients (and for her self). Thea earned a B.A. in Studio Arts from the State University of New York at Oneonta. Among her experiences, she was the Art Director of both the City of Raleigh Parks, Recreation, and Cultural Resources and helped to develop various arts organizations and businesses of the triangle, North Carolina. She is a published poet and the recipient of an award from The Academy of American Poets. As a visual artist, her paintings have been exhibited in both New York and North Carolina. Thea is currently a contracted teaching artist with the North Carolina Museum of Art and a freelance website designer and content writer for creatives in business.

Career Highlights: 

  • Teaching Artist, North Carolina Museum of Art
  • Art Director, City of Raleigh Parks, Recreation, and Cultural Resources 
  • Community Partner, Triangle Artworks
  • Steering Committee Member of Triangle Emerging Arts Leaders (TEAL) 
  • Participating Artist, Monster Drawing Rally 2016 and 2017, North Carolina Museum of Art 
  • Judge, 2016 Lulu eGames, NC State University Arts Entrepreneurship Initiative 
  • Judge, 2016 Creative Jam presented by Adobe Illustrations, Contemporary Art Museum (CAM), Raleigh, NC
  • Recipient of The Anna Sonder Prize of The Academy of American Poets
  • Gallery Owner/Manager, Thea's Galleria


Take a listen to my podcast episode on "Authenticity & the Artist Brand" with Artist Soapbox

Thea is a GoDaddy Pro Designer