Designing Better Businesses for Artists & Creatives

My "Why"

"I want creatives to experience, through their comfort and their success in business, that their work contributes to the well being of society."     - Thea Howell 

My podcast episode on "Authenticity & the Artist Brand" with Artist Soapbox


Listen here

Partners & Memberships


Meet Thea Howell



Thea Fotiu Howell is thinking like an artist because she is one. She has thrived at the intersection of art + business for more than 20 years with tenacity, coffee, a gregarious spirit, and a whole lot of networking. A self-named lifelong learner, her roles in professional arts development and as an arts educator helps her to serve up powerful tools and practices for her clients (and for her self). Thea earned a B.A. in Studio Arts from the State University of New York at Oneonta. Among her experiences, she was the Art Director of both the City of Raleigh Parks, Recreation, and Cultural Resources and helped to develop various arts organizations and businesses. She is a published poet and the recipient of an award from The Academy of American Poets. As a visual artist, her paintings have been exhibited in both New York and North Carolina. She is currently a contracted teaching artist with the North Carolina Museum of Art and a freelance website designer and content writer for creatives in business.

Professionals Skills

  • Web Design 
  • Creative Writing
  • Visual Literacy and Design
  • Business Development
  • Branding and Rebranding
  • B2B and B2C Marketing
  • Customer Service and Client Relations
  • Event Management

Career Highlights

  • Teaching Artist, North Carolina Museum of Art
  • Art Director, Imurj
  • Art Director, City of Raleigh Parks, Recreation, and Cultural Resources  
  • Community Partner, Triangle Artworks
  • Steering Committee Member of Triangle Emerging Arts Leaders (TEAL) 
  • Participating Artist, Monster Drawing Ralley 2016 and 2017, North Carolina Museum of Art 
  • Judge, 2016 Lulu eGames, NC State University Arts Entrepreneurship Initiative 
  • Judge, 2016 Creative Jam presented by Adobe Illustrations, Contemporary Art Museum (CAM), Raleigh, NC

Thea is a GoDaddy Pro Designer